PEPSODENT X ELASTINEN

Storyboard

Concept Art

Character Design

Layouts

Art Direction

 

We collaborated with Pepsodent to follow the Finnish rap artist Elastinen's inspirational journey from his early days being all serious and tightlipped rookie to becoming a national star in Finland, known for his wide smile and positivity.

Credits: Boutique, Cocoa, Jakub Szczesniak, Joona Aalto, NORD DDB Helsinki, Pepsodent (Unilever)